National Advisors 2018-07-13T19:34:28+00:00


Champion Bodybuilder and Personal Trainer

Ed is certified as a Personal Trainer, Fitness Nutrition Coach, and CrossFit Trainer. He is an all-natural vegan NPC Champion Bodybuilder and co-owner of NewEthic Strength and Conditioning in Oakland, CA.


Competitive Bodybuilder

Erin is a competitive bodybuilder and the first vegan WNBF Fit Body Pro. She holds a Masters degree in Exercise Science and is currently the Academic Program Director of Personal Training at Greenville Technical College in South Carolina.


Ultrarunner and Fitness Blogger

Matt is best known as the founder of No Meat Athlete, which has become one of the most widespread and recognizable plant-based fitness resources in the country. He also co-hosts a podcast and has written two books, including the recently released No Meat Athlete Cookbook. Himself an ultramarathoner, Matt has been named one of the 100 Most Influential People in Health & Fitness by Greatist.


XC Mountain Bike Racer

Nicholas is an XC Mountain Bike Racer. He lives a straightedge lifestyle with his family in Atlanta, GA, and competes with Vegan Athlete Racing, a 15-person international endurance race team.


Endurance Athlete

Laura is an ultra runner and World Champion Duathlete. She was the 2012 Short Course Duathlon World Champion, 2014 Long Course Duathlon National Champion, and represented Team USA in 2008 for Triathlons. Check out her blog here!


Fitness Expert and Bad Ass Vegan

John is a well-renowned fitness expert and motivational speaker who trains his clients on living and maintaining a healthy lifestyle physically, mentally, and spiritually. He is the founder of Bad Ass Vegan, a health and nutrition company educating people on plant-based nutrition, and co-founder of VeganSmart, a plant-based protein shake company.


Holistic Health Counselor

Victoria is a best-selling author, inspirational speaker, and certified holistic health counselor. She is the founder and director of Main Street Vegan Academy, as well as the host of a weekly podcast. In 2016, Victoria was named PETA’s Sexiest Vegan Over 50. Check out Main Street Vegan and follow her blog for info and inspiration.

Holly Noll


Weightlifter and Certified Nutritionist

Holly is certified in plant-based nutrition and was the co-host of the Rise and Resist podcast, focusing on the relationship between food, lifting, and positive body image. She currently owns FitQuick Performance Protein Waffles and co-owns NewEthic Strength and Conditioning in Oakland, CA


Marathoner and Nutritionist

Micah is the Co-Founder and Chief Nourishment Officer for Lighter, a plant-based meal-planning service. She is also a marathoner and member of the distance running team Strong Hearts Vegan Power.


Pilates Instructor and Health Coach

Irene has been keeping people motivated to stay fit and healthy for 25 years. She owns a Pilates studio in Locust Valley, NY, and specializes in holistic health coaching. Irene has also authored a book, The Mountain of Youth, to provide concrete tips on living your best life.

Scott Shetler


Powerlifter and Fitness Coach

Scott is a health and fitness coach who has competed in both powerlifting and kettlebell sport competitions. He is the owner of Extreme Performance Training Systems, a professional training center located in Atlanta, GA. Scott hosts a video blog series, has published several books, and is a contributor to the top Mixed Martial Arts magazine. Check out his Strength and Health Blog!